Tag Archives: advertising

A Blind Mum-To-Be Meets Her Unborn Baby via 3D Printed Ultrasound

13 May

This video caputres the beautiful intersection of technology and humanity (and it’s nice to know there are people thinking beyond 3D printed guns). Kudos to Huggies, the brand sponsor, for letting the story be the hero here.

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The Talking Window: Taking Transit Advertising To The Next Level

3 Jul

Sky Go have just taken transit advertising to the next level. The Talking Window was produced from the insight that tired commuters will often rest their head against the window. The Talking Window is an innovation that causes commuters who rest their head against the window to hear a voice inside their head that no one else can hear. An otherwise silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain – without any acoustic signals travelling through the ear. This is known as bone conduction technology. Check out the video above.

[via PSFK]

Still Doing It: The 25th Anniversary of Nike’s “Just Do It” Advertising Slogan

3 Jul

just-do-it-hed-2013

Twenty five years ago this month, the first Nike “Just Do It” commercial created by advertising agency Wieden + Kennedy, featuring 80-year-old Walt Stack, aired on television. AdWeek have a tremendous article on the iconic slogan which questions whether it would it would make the cut in today’s frenetic data driven marketing landscape:

When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike’s first “Just do it” spot, chatting about his daily 17-mile run and joking that he kept his teeth from chattering in winter by leaving them in his locker, we lived in a more homogenous media world. At the time it seemed complex and cluttered, with some cable systems sporting 100 or more channels, and the recently launched Fox network broadening the broadcast funnel by 25 percent. All that was small potatoes, however, compared to today’s ever-expanding digital/mobile/shareable/wearable mega-sphere, which has turned each consumer into his or her own media production and distribution channel, and to a large extent—despite the vaunted “social” nature of it all—isolated us instead of bringing us together.

Back in ’88, a news image, song lyric, sitcom catchphrase or advertising slogan could spring to life in a way that’s nearly impossible with today’s media fragmentation. Modern content may be “snackable,” but for the most part it doesn’t stick to the ribs. Most of the lists, memes and apps are quickly, often instantly, discarded. Ideas have no time to build the momentum or gain the traction needed to become ubiquitous or, like “Just do it,” beloved.

The “big idea” is, of course, a marketing cliche. It’s considered old-school and somewhat outmoded, frequently derided by today’s data-driven practitioners. That’s a shame. Big ideas are, first and foremost, big. From a brand standpoint, they add rather than subtract, lending weight and substance to campaigns that can become unfocused and diluted by too many moving parts. Big ideas strengthen individual executions and provide platforms that make campaigns more than the sum of their parts.

Watch the first ever “Just Do It” commercial below:

Notably, Dan Wieden who came up with the slogan got inspiration from an unlikely source: Gary Gilmore, an American who gained notoriety for being executed by firing squad in 1977. Wieden tells the story in the video below. The other video is a fantastic excerpt from the documentary Art and Copy which shows the cultural impact of the “Just Do It” slogan.

[via Wieden + Kennedy]

Moreing

13 May

Moreing is the next trend in memes, fashion and art. Or, perhaps, the latest meta-campaign from Droga5, Sydney.

Nike – “Make It Count”

11 Apr

Nike approached filmmaker Casey Neistat to interpret the brand’s new slogan ‘Make It Count.’ They threw him a lump sum of money with the expectation of a commercial movie. Neistat promptly took the money, cashed some plane tickets and travelled the world with his friend Max until the Nike funds ran out. He documented his 10-day expedition which included locations in France, Africa, South Africa, Singapore, and Thailand. The end result is an inspiring and (notably) authentic piece of brand narrative. Of course, Niestat kept on brief and can be seen wearing Nike’s latest product, the FuelBand. The FuelBand is a bracelet that is able to record daily activities like walking, jogging, or simply doing chores, to calculate the amount of energy used. So, is it a commercial or an inspiring call to action by a cheeky filmmaker that subverted corporate expectation? Maybe it’s both.

A Billboard That Changes With The Time Of Day

8 Jan

Hair colouring brand Koleston used a great outdoor strategy to promote its range of natural hair dyes. The company erected a billboard by the sea-side coast of Beirut, Lebanon that created an interactive user experience by utilising the natural environment. The billboard had a die-cut stencil figure of a woman with long flowing hair. The colour of the hair changes throughout the day depending on the time and weather. The billboard cleverly conveys the brand proposition: Koleston Naturals uses natural ingredients in its products.

[via PSFK]

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