Want 7 million YouTube views in one day? Go and film 20 strangers kissing each other. That’s what LA based fashion label Wren did.
Over the last two years, La De Da has worked hard to curate and cultivate some of the best creative talent Canberra city has to offer, from fashion shows to art battles. For their 2nd birthday, they’ve wrapped it all together into a party popper and they want you to pull the string. It all kicks off at 8.30pm this Friday, 6 December. Sip a cocktail (I recommend their Amaretto Sour) and watch models sashay their way around the bar in local designer Mitch Thompson’s fine threads. But, you’ll probably want something to listen to. Well, La De Da will have you covered.
The Slow Motion Disco boys will there to provide some lush, well, like, you know, disco:
Ben WK of SAFIA will bring the soulful melodies…
And there aint no party like a hip hop party, so the Ansah Brothers will kick out some jams:
The Full Line Up and Set Times
Ashley Feraude Ft Liam Budge
Beat Architect – Cream Crops
Ben WK of SAFIA
Fashion Parade by Perpetually 5
Blahnket + Beat Architects
Toggle ft Xavier Dunn
Next Movement MCs
Slow Motion Disco DJs
Twenty five years ago this month, the first Nike “Just Do It” commercial created by advertising agency Wieden + Kennedy, featuring 80-year-old Walt Stack, aired on television. AdWeek have a tremendous article on the iconic slogan which questions whether it would it would make the cut in today’s frenetic data driven marketing landscape:
When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike’s first “Just do it” spot, chatting about his daily 17-mile run and joking that he kept his teeth from chattering in winter by leaving them in his locker, we lived in a more homogenous media world. At the time it seemed complex and cluttered, with some cable systems sporting 100 or more channels, and the recently launched Fox network broadening the broadcast funnel by 25 percent. All that was small potatoes, however, compared to today’s ever-expanding digital/mobile/shareable/wearable mega-sphere, which has turned each consumer into his or her own media production and distribution channel, and to a large extent—despite the vaunted “social” nature of it all—isolated us instead of bringing us together.
Back in ’88, a news image, song lyric, sitcom catchphrase or advertising slogan could spring to life in a way that’s nearly impossible with today’s media fragmentation. Modern content may be “snackable,” but for the most part it doesn’t stick to the ribs. Most of the lists, memes and apps are quickly, often instantly, discarded. Ideas have no time to build the momentum or gain the traction needed to become ubiquitous or, like “Just do it,” beloved.
The “big idea” is, of course, a marketing cliche. It’s considered old-school and somewhat outmoded, frequently derided by today’s data-driven practitioners. That’s a shame. Big ideas are, first and foremost, big. From a brand standpoint, they add rather than subtract, lending weight and substance to campaigns that can become unfocused and diluted by too many moving parts. Big ideas strengthen individual executions and provide platforms that make campaigns more than the sum of their parts.
Watch the first ever “Just Do It” commercial below:
Notably, Dan Wieden who came up with the slogan got inspiration from an unlikely source: Gary Gilmore, an American who gained notoriety for being executed by firing squad in 1977. Wieden tells the story in the video below. The other video is a fantastic excerpt from the documentary Art and Copy which shows the cultural impact of the “Just Do It” slogan.
[via Wieden + Kennedy]
A summer ago, a good friend of mine who works for a well known fashion label in Europe came back to Australia for Christmas. Over beers and burgers he lamented the challenges facing the Australian fashion industry. The song he sung was familiar: Australian fashion, while innovative and risk taking, suffers from the tyranny of distance (i.e. our position in the Southern hemisphere). Fashion retailers buy according to seasons and this means the delivery of clothes from designer labels based in the northern hemisphere, notably the US and Europe, are often delayed in Australian stores by up to six months. This means that, in fashion terms, Australia is perpetually a season behind. However, a recent article in Inside Retail challenges this assumption:
According to the fashion boss of one of Australia’s largest retailers, entrenched notions of fashion collections are changing as women become more flippant with their wardrobes. Nicole Naccarella, GM of womenswear at Myer, says the department store is now stocking both winter and summer seasons at the same time as shoppers change their habits.
International online shopping sites, such as Net-A-Porter and Asos, are making it easier for Australians to buy trends now rather than wait for delayed bricks and mortar collections. Online media and the expansion of international fast fashion labels has also made Australian consumers more aware of what’s trending on the other side of the world.
This trend has been percolating for a while, thanks not only to online retailers, but also fashion and street style blogs that expose global audiences to trends in real time. As a result, global retail fashion is just-in-time and trans-seasonal. Australian fashion has been moving toward carousel seasons for a while now. What’s different is that Australian retailers have noticed and are beginning to stock clothing in line with customer demand. And, that’s not a bad thing!
Back in the day, a t-shirt was an item of function and was worn beneath a shirt to absorb perspiration. Then, after World War II, veterans started wearing them with their uniform trousers as casual attire because, well, fuck it, they’d fought a war and were some real-man Don Draper archetypes, so who are you to judge if they rocked short sleeves? Fast forward to 1951 and Marlon Brando wore a t-shirt on screen like he was doing it a favour in the film A Streetcar Named Desire. And then, like Will Smith said (when he was still cool) “tick, tick, boom!” – a fashion staple was born. Nowadays we have an assortment of tees: crew, jersey, v, deep-v, tight, ironic, faded, faux-faded. But, my favourite t-shirt at the moment is the loose-fit tee. You know, the oversized kind you throw carelessly on the floor and wake up to find your girlfriend wearing as she stands in front you with a knowing smile in the morning light, all funky and warm with her hair a little knotty and tousled like she’s been at the beach. Yeah, those t-shirts are cool. Canberra designer Luke Chiswell makes those kind of t-shirts. And he has four new limited edition designs that will be on sale this Friday, 24 May at Hippo Bar. So, come for a drink, leave with a t-shirt.
What: Luke Chiswell Launching Four New T-shirts
Where: Hippo Bar, Garema Place, Canberra
Drinks are free, tees cost one pineapple.
Jessica Rae Sommer is an artist, interior designer, and a fashion illustrator. Me likey.