Lorde – “Royals”

4 Jun

So, Ella Yelich-O’Connor, aka Lorde, has been getting air play in Australia for some time now. The 16-year-old from the North Shore of New Zealand has been endorsed by everyone from Grimes to, er, Perez Hilton, so the pretension that Lorde is new or has just been discovered is plain wrong. However, until recently, there were no videos, no press releases, no photos. That changed three weeks ago when the video for “Royals” was released. As expected, it’s slick. Directed by Joel Kefali, it’s minimalist approach, perfect framing and depiction of suburban ennui is the perfect visual accompaniment to Lorde’s lo-fi pop.


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