The Music Video of the Year (So Far): Dominic Lord – “Pierce”

28 Jun

Dominic Lord was an early member of the A$AP mob (he was A$AP Dom), but is doing his own thing now. And it’s good. The 18-year old from Harlem has been in the studio with with Hudson Mohawke, Benny Blanco (Katy Perry), Stargate (Beyonce, Wiz Khalifa), and more. The sound is fresh. It’s a little Cudi, a little Kanye, and a whole lot cool. The video for his first release, “Pierce” is (as far as I’m concerned) the video of the year. Directed by Aram Bedrossian, it is less music video and more high art. Elegant and creative visuals are offset by electro dance hooks and distorted rap. Check it out below:


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