A Billboard That Changes With The Time Of Day

8 Jan

Hair colouring brand Koleston used a great outdoor strategy to promote its range of natural hair dyes. The company erected a billboard by the sea-side coast of Beirut, Lebanon that created an interactive user experience by utilising the natural environment. The billboard had a die-cut stencil figure of a woman with long flowing hair. The colour of the hair changes throughout the day depending on the time and weather. The billboard cleverly conveys the brand proposition: Koleston Naturals uses natural ingredients in its products.

[via PSFK]

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5 Responses to “A Billboard That Changes With The Time Of Day”

  1. Quieter Elephant January 8, 2012 at 4:55 pm #

    Thanks for sharing! Simple, clever and well executed.

Trackbacks/Pingbacks

  1. A Billboard That Changes With The Time Of Day « Record | Preserve | Share « Quieter Elephant - January 8, 2012

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