Madrid Street Advertising Takeover

7 Apr

On 30 March, the PublicAdCampaign launched its most recent street ad intervention in Madrid with the aim of reclaiming outdoor advertising as a venue for public art. The latest in the series, MaSAT (Madrid Street Advertising Takeover), targeted Cemusa bus shelters in four heavily populated locations around Madrid. The bus shelter advertising was replaced with text-based works. The resulting street art encouraged public dialogue and asked consumers to question the commodification of shared public spaces.

[via PSFK]


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