Life and Times – Jay-Z’s New Lifestyle Site

6 Apr

Rapper / Mogul Jazy-Z has now dipped his toe into the editorial field. Amongst the long list of titles his business card would no doubt already hold, he can now call himself editorial director and lead curartor of Life and Times. Life and Times is a lifestyle site which focuses on music, style, art & design and gadgetry. Yeah, yeah, I know, it pretty much sounds like every other blog/culture site out there, right? But it’s not so much the site that matters, rather, it is the fact that Jay-Z has made this play. You can see this as a half-veiled attempt by Jay’s publicist to associate him with all things “hip” and “relevant”. Or you can see it as a natural brand extension for a guy that already permeates so much of our popular culture. Either way, Life and Times and slick. I’ve already added it to favourites.

Advertisements

One Response to “Life and Times – Jay-Z’s New Lifestyle Site”

Trackbacks/Pingbacks

  1. DONDA: Kanye West As The New Steve Jobs? « Record | Preserve | Share - January 8, 2012

    […] recall that last April Jay-Z dipped his toe in the editorial field with Life + Times, a lifestyle site which focuses on […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: