Last night at 5pm on Friday 25 March Apple launched the iPad 2 in Australia. It was a frenzy. The Daily Mail recently ran a profile on Apple designer Jonathan Ive, Senior Vice President of Design at Apple. Meet the principal designer of pretty much every Apple product you or your friends own.
This month Apple, the fabulously successful technology company – indeed, now the world’s biggest, having surpassed Microsoft – launched its latest piece of technology, the iPad 2. The machine was the result of this sort of research, and Ive’s preferred process of making the same product over and over again; in this case, carving metal and silicon until the product was one-third thinner and 0.2lb lighter than its predecessor.
Ive could be defined by his devotion to detail. When Apple boss Steve Jobs asked him in the late Nineties to create colourful, cheap cathode-ray-tube computers – what would become the first iMac – Ive spent hours in a sweet factory to get inspiration for the colours that would tell the world this wasn’t just a machine for work: it was for fun, too.
And so it has been for nearly 14 years – the time Ive has been Apple’s star designer, a fact little known and less publicised in his native Britain due to the obsessive culture of secrecy at Apple. (His laboratory remains sealed off even from the rest of Apple’s leafy corporate ‘campus’ in San Francisco.) The impact of the 44-year-old, Essex-born, Staffordshire-raised graduate of Newcastle Polytechnic has been incalculable.
Read the full article at the Mail Online.