Australian coffee brand Vittoria has launched a new print and television campaign with Al Pacino as the brand ambassador. Four television commercials were filmed by Oscar-winning director Barry Levinson (Rain Man, Good Morning Vietnam) and feature Pacino talking about his relationship with coffee. They will be aired on television here in Australia this month. The print campaign was photographed by celebrity photographer Brigitte Lacombe. Vittoria is Australia’s No.1 pure coffee brand, and this campaign represents Pacino’s first ever product endorsement. Les Schirato, CEO of Vittoria Coffee, said in a media release: “We’re incredibly proud and honoured that Al Pacino has agreed to star in a commercial for Vittoria. The fact that Pacino is from an Italian migrant background – just like our family – makes him feel like a true ambassador for our brand.” Pacino’s stage and screen performances have always been caffienated and, thankfully, this endorsement deal is no sellout. Watch one of the spots below.