Embrace Life

24 Jun

This is the most lovingly shot TVC I’ve seen in a long, long  time! It is a very original approach to road safety advertising from the Sussex Safer Roads Partnership. The campaign was devised to remind individuals of the importance of wearing their seat belts. The video is already an internet phenomenon. I’ve watched it a dozen times and still want to go back for more. The spot was directed by Daniel Cox and the Director of Photography was Luke Scott.


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