It’s been 10 years since more than 300,000 people crossed the Sydney Harbour Bridge in support of reconciliation between Indigenous and non-Indigenous Australians. There’s been a lot of talk, and an official apology. Now it’s time to turn words into actions. Reconciliation Australia are calling on all Australians to register their support for reconciliation at www.unfinishedoz.com.au. The new TVC for the campaign (by Droga5) shows a cast of famous Australians – including Jack Thompson, Ernie Dingo, Andrew Denton, Wendell Sailor, George Negus and Johnathan Thurston – whose eyes interchange with each other’s in celebration of our similarities and differences.
At the website, Australians are encouraged to register their support and re-connect with their fellow countrymen, by naming “one Australian thing they can’t live without”. Answers will then be matched to similar responses using data analytics, and mapped graphically to provide tangible evidence of how much we share as a community. ‘UnfinishedOz’ also invites Australians to get involved in closing the gap between Indigenous and non-indigenous Australians in small or large ways via cultural awareness and education programs, mentoring and volunteering. Watch the TVC spot above and go and visit www.unfinishedoz.com.au.