So, I saw the new Cadbury Boost chocolate bar campaign while I was in Melbourne last weekend and it’s quirky WTF? style humour grabbed me. The campaign comes courtesy of George Patterson Y&R Melbourne and was directed by LA-based Tim Godsall via Revolver Film. The spots are shot sitcom style and provide a nice break from the conventions of the product category. Scope the spots below. The character of Boost is played by English comedian Marc Wootton of La La Land fame.