Gene Stark has written a nice piece for Australian Anthill Magazine about how businesses can improve the return on their marketing investment by taking some advice from great movie one-liners:
It’s not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain customers.TV advertisers have only 30 seconds to build rapport with their intended target audience and tell the whole story. The first five to 10 seconds are critical. Headlines in newspapers and magazines grab attention and are the deciding factor in whether the article is read or not. “On the average, five times as many people read the headline as read the body copy,” said David Ogilvy, the father of modern advertising.
When talking about movies we recall funny, shocking and, in general, unforgettable scenes. However, we most remember and repeat the “one-liners” – the headlines, the movie positioning statement equivalent. They encapsulate the brand and propel the movie into the Hall of Fame.
The following greatest movie “one-liners” are memorable and hence will provide unforgettable advice that is simple, useful and, most importantly, fun.
Read the full article here.