Evan Roth vs Jay-Z

4 Dec

Evan Roth's Typographic Illustration of Jay-Z

Evan Roth is an American artist based in Hong Kong with interests in technology, typography and popular culture. While studying the Parsons Design + Technology MFA program, Roth developed and finessed  a technique he calls Typographic Illustration – in which he pairs typeface and music. After choosing a font (Helvetica, Baskerville Old Face and Times New Roman seem to be favourites) Roth layers thousands of letters on top of one another until a portrait emerges.

Roth created the video for “Brooklyn Go Hard”, a new Jay-Z song for RED & the Global Fund to Fight AIDS in Africa.  The track, produced by Kanye West and featuring Santogold, plays out while the letters “Brooklyn” fall into place, creating an image of the Jigga Man himself. It’s slick and minimalist – watch it below and enjoy:

Vodpod videos no longer available.

 

Notably, the track is included on the soundtrack to “Notorious” – the biopic on the Notorious B.I.G. (aka Christopher Wallace).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: