Rotoscoping with Kanye West

12 Nov

Vodpod videos no longer available.

For the video clip to his latest single, Heartless, Kanye West teamed up with music video director extraordinaire, Hype Williams. The video uses rotoscoping technology, in which animators traced over the live-action film movements of the “Louis Vuitton Don”, frame by frame, to create an animation effect. The labour intensive post-prod technique was completed in Hong Kong by 65 animators. While not exactly ground breaking, the vid creates a look which is seemingly flat but which still, somehow, manages to pop (scope the bus sequence).

And the track? Heartless sees Kanye continue his love affair with the vocoder – and the results are surprisingly catchy. As ever, the guy’s rhymes are fresh.

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One Response to “Rotoscoping with Kanye West”

  1. lazyanimation November 21, 2008 at 12:46 pm #

    this is my first time watching rotoscoped music video.. 🙂 really great..

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