How Influential Are You?

22 Oct

Google has a patent pending on technology it claims will rank the most influential people on social networking sites like MySpace and Facebook. The technology will apparently take into account numerous factors, such as how many people you know to how frequently you talk with them to how strongly they value your opinion. Once these factors are weighed up, you will be allocated a numerical score that could be compared with that of pretty much anyone in the world. The technology would be akin to PageLink – Google’s algorithm for determining which Web sites appear in a list of search results.

BusinessWeek reports:

The new technology could track not just how many friends you have on Facebook but how many friends your friends have. Well-connected chums make you particularly influential. The tracking system also would follow how frequently people post things on each other’s sites. It could even rate how successful somebody is in getting friends to read a news story or watch a video clip, according to people familiar with the patent filing. “[Google] search displays Web pages with the highest influence—it makes complete sense for them to extend this to online communities and people,” says Jeremiah Owyang, an analyst at Forrester Research.

Read the full BusinessWeek article here.

As if we didn’t already have enough technology-induced status anxiety…


One Response to “How Influential Are You?”


  1. Google looks to measure ‘influence’ and the ‘influencers’ « Raw Stylus - A perspective on marketing in the technology sector - October 23, 2008

    […] on October 23, 2008 by Chris Hoskin Dirk van Graver at “Record | Preserve | Share” has commented on a business week article that asks us to imagine one number that sums up how influential we […]

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