David Fincher vs Michael Mann for Nike

20 Oct

Last year Nike recruited film director Michael Mann (Heat, Collateral, Miami Vice) to helm the debut TV spot for its “Leave Nothing” campaign. Mann enlisted the help of his frequent cinemaphotographer, Dante Spinotti, to create a jarringly good (and typically beautiful) spot that pitted NFL stars, Shawne Merriman and Steven Jackson against each other.

A week ago, Nike released the hotly anticipated follow-up commercial in the campaign, this time directed by another A-list film director, David Fincher (Seven, Fight Club). Fincher teamed-up with cinemaphotographer Emmanuel Lubezki. The ad, entitled ‘Fate’, tracks the collision course of NFL stars LaDainian Tomlinson and Troy Polamalu from their infancies to the present.

These spots just blow me away. As you would expect from these two auteurs, a key element that makes these TVCs so compelling is the soundtrack. Mann used the song Promentory from the soundtrack to his 1992 film, The Last of the Mohicans. Fincher, meanwhile, utilises a remix of Ennio Morricone’s Ecstasy of Gold.


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