New York-based multimedia artist Eric Robert Parnes has a knack for appropriating the symbols of popular culture and inverting them to provoke a response. Perhaps it is his Iranian background that gives him such a unique perspective. The neon sign above reads “Sex, Drugs, and Rock and Roll”. The catch? It’s written in Farsi. By recontextualising a Western slogan of pop cultural rebellion, Parnes raises questions about the sometimes seemingly opposing values of the West and Middle East. Who knew that a neon sign could lead to pondering multiethnic pluralistic free-market democracy? Illuminating.