Hair colouring brand Koleston used a great outdoor strategy to promote its range of natural hair dyes. The company erected a billboard by the sea-side coast of Beirut, Lebanon that created an interactive user experience by utilising the natural environment. The billboard had a die-cut stencil figure of a woman with long flowing hair. The colour of the hair changes throughout the day depending on the time and weather. The billboard cleverly conveys the brand proposition: Koleston Naturals uses natural ingredients in its products.
[via PSFK]
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Tags: advertising, billboard, creative, environment, hair dye, Koleston, marketing, Naturals, outdoor, sunlight
Thanks for sharing! Simple, clever and well executed.